The Art of Effective Media Interviews

"He's really helped with simplifying the messaging for GiftTRAP and helped me to prepare for radio and TV interviews. I'd thoroughly recommend George."

- Nick Kellet
entrepreneur, game inventor

www.gifttrap.com

Latest postings from our blog
The Media Interview

Media training for nonprofit organizations facing a crisis

Being prepared for a crisis situation is important for any organization, but in the case of nonprofits, it can be particularly vital.…

11/1/2011 5:10pm
Billy Bob Thornton shuts down on CBC Radio

As I started to watch yesterday’s much talked…

4/9/2009 7:33am
Obama’s double-edged Tonight Show gamble

Being the first standing US president to appear on a TV talk show has its rewards and its dangers.  The danger came in the form of an…

3/23/2009 9:39am

What is Media Coaching?

Media coaching is not about politicians learning to duck the tough questions.

Media coaching IS about learning to deliver your messages clearly and powerfully.

You want your audience to understand your message and you want them to act on it, whether that means going out and buying something or taking a new view on some issue. Media coaching is there to help you achieve your goals through better delivery of better messages, whether in the media or even in a simple conversation.

Sure, some of the techniques of media coaching can be used to try and evade questions, but in this day and age the ducks are seen more as quacks. The essence of media coaching is to help you put your best foot forward (as opposed to in your mouth) when talking to the media.

At Brave New Niche Media Coaching, we work with you, individually or through workshops, to improve skills such as developing key messages, speaking clearly and passionately, connecting with an audience, and responding quickly in a conversational setting. We have a range of services and a wealth of experience to offer, so call or email us today about your media coaching requirements.


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