The Art of Effective Media Interviews

"He's really helped with simplifying the messaging for GiftTRAP and helped me to prepare for radio and TV interviews. I'd thoroughly recommend George."

- Nick Kellet
entrepreneur, game inventor

www.gifttrap.com

I'll be speaking at the 2008 CanWrite Conference in Edmonton this July

Latest postings from our blog
The Media Interview

Why did CNN edit the Clark interview the way they did?

The website Media Matters says CNN “deceptively cropped” the June 29th Face the Nation interview with retired General Wesley…

7/4/2008 10:16am
When the record of an off-the-record interview goes on record

Fascinating issue brewing in Hamilton, Ontario, where a recording and transcript of an “off the record” media interview with…

7/3/2008 10:02am
Hold ‘em Texas Rangers media interviews

From an interview with author Mike Cox - on the Writers in the Sky blog - who has written extensively about the Texas Rangers law…

6/30/2008 6:57am

What is Media Coaching?

Media coaching is not about politicians learning to duck the tough questions.

Media coaching IS about learning to deliver your messages clearly and powerfully.

You want your audience to understand your message and you want them to act on it, whether that means going out and buying something or taking a new view on some issue. Media coaching is there to help you achieve your goals through better delivery of better messages, whether in the media or even in a simple conversation.

Sure, some of the techniques of media coaching can be used to try and evade questions, but in this day and age the ducks are seen more as quacks. The essence of media coaching is to help you put your best foot forward (as opposed to in your mouth) when talking to the media.

At Brave New Niche Media Coaching, we work with you, individually or through workshops, to improve skills such as developing key messages, speaking clearly and passionately, connecting with an audience, and responding quickly in a conversational setting. We have a range of services and a wealth of experience to offer, so call or email us today about your media coaching requirements.


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